A CULT BRAND
It was time to shake up and commit to change and it only became obvious that we had to enable a new company to emerge out of the old. Infovision Labs needed a bolder, vibrant and energetic expression. It was time for it to become IVL.
We dwelled into the company's belief system to realise that something rather unique was being practiced in its workplace. The belief in making everyday count and to infuse interesting into the mundane. For a company wanting to build a culture of performance, it was imperative that we recognised and amplified this invisible trait and turn it into a visible corporate philosophy. This led to the birth of 'Invisible Innovation'.
A vibrant, young and collaborative culture was to be built and it was recommended that the company act as an aggregator of a singular spirit. For that we created the 'School of Thought' under the aegis of which we would present all people related initiatives.
The positioning line for the company was an important decision. It was felt that it had to represent this spirit of innovation and excellence that the company believed in practicing. It also needed to be insightful and simple for everyone to understand, yet be relevant to the category the company operated in. 'Power of Possibilities' was therefore considered to be the apt articulation.
The created design language thus carried itself forward vibrantly across all corporate collaterals.
The new branding extended itself to the new workspace acting as a silent reminder of the company's big aspirations and its commitment towards the future.