BRAND : POSITIONING
We started off, by creating a story around ‘The Bake Factory’ as a magical factory which produces cookies with, and for the utter joy of making them. A cookie wonderland of sorts. Something which culminates in the feeling which a consumer gets, when having it. The ‘happy factory’ became our cue for everything that followed. The positioning ‘Baking Jolly Good Times’, the design language and the packaging, all take forward the story. Because a delight in eating ought to begin with delight in the making! We showcase this ‘experience’ throughout communication collaterals, from the experience store and marketing pamphlets, et al. The impact of branding and packaging has helped the brand in getting good shelf space and a positive response from the market.