Building a credible consulting voice

 

A new company with a vision to provide business consulting services to the SME’s was getting formed. The need was to create a relevant and affirmative projection for the business. One that highlighted its purpose and established its credibility.

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A STATEMENT OF AUTHORITY
It was imperative that the project was authoritative though the venture was a new one. An evolved articulation was thus required instead of just a functional representation. Strat & Quant thus stood out as an appropriate choice as it represented the strategic interventions that one needed to achieve quantifiable outcomes.
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In order to emphasise on the name, a typeface based identity was created with a little play to bring out the essence of the brand.
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The positioning line 'Delivering Greater Value' is one that emphasises on the entity's role play and how it aims to help its clients gain from the association.
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Consulting is about driving in objectivity and focus. So a design language was created that showed the sense of purpose through a play of straight lines - a metaphor to indicate the journey from planning to outcome, driven by insights and interventions. The minimal type exploration was thus complimented with a rather powerful setting to demonstrate the impact of this association.
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The branding language was further extended to all collaterals in order to drive in consistency and aid recall.
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