Creating for a new start
Ondot Media, a global martech company was pursuing a new vision; one that would see it become a leading name in its domain in the years to come. The team was rearing to go and needed a brand expression that would represent itself well. Since the context was now global, the expression needed to be geography agnostic yet relevant.
THE CENTER OF EXISTENCE
The Sun is an integral part for the smooth functioning of the solar system and existence in totality. Similarly, Ondot is the most important factor for effective marketing technology solutions to function.
The identity is a simplified interpretation of the solar system. Here we represented the company's knowledge potential and its role play, that of a Martech specialist enabling clients to get maximum out of their business.
A positioning that brings out the purpose of the company upfront. It is the reason to engage and also the expectation of such a relationship. The company exists to enable companies implement effective marketing campaigns by harnessing the power of technology.
With Ondot being an important factor for the effective functioning of marketing technology solutions, it becomes vital to demonstrate its role play; that of being the guiding light for its clients.
The created design language is a simple yet vibrant interpretation of the same.
The new corporate stationery and merchandise was further developed to highlight the new branding exercise.
Ondot Media is on course to create worldwide impact and the new branding will surely add to its confidence.