or not just fabricate?’,
that is the question.
Ashbee’s foray into the Indian market presented quite a unique challenge. A company based out of Bahrain, with a strong presence in the Middle East, the Indian market just wasn’t ready to accept it for what it was. In a market dominated by aluminium fabricators, Ashbee entered as an end-to-end premium aluminium solutions provider, a concept unheard of until, well, Ashbee entered. A recently-revamped logo didn’t help much either, since no one in India really knew what the company did.